Margot and Bev, two long-time friends, were just finishing a Sunday brunch on the lanai of Margot’s Florida home when the conversation turned to tennis—as it invariably did between these women.
In addition to being friends the two ladies had also been tennis partners for a number of years. In fact, they were co-captains of their country club’s women’s tennis team as well as coaches of the club’s girls’ team.
On this particular Sunday, their discussion of tennis was centered on women’s tennis apparel. Margot had mentioned needing new tennis shoes.
“You know, I could stand a new pair, too,” Bev commented. “Actually, I was talking to some of the other ladies on the team, and I was wondering what you’d think about choosing a team tennis shoe.” “You mean something we would all order and wear with our team tennis dresses?” Margot questioned. “Yeah,” Bev affirmed. “I just think it would be a nice touch—that extra inch of professionalism.” “Well, we could definitely look into it,” Margot agreed. “Why don’t you go ahead and jump online while I take these dishes into the kitchen?” “Sure!” Bev said.
Then, after a brief pause, she asked, “What was that web address again?” Margot and Bev had a favorite website where they did all their shopping for women’s tennis clothes, but Beverly could never remember the URL. Margot chuckled a little and answered, “It’s bookmarked. Just go into my favorites, and you’ll see it.”
A few minutes later, after Margot had rinsed all the brunch dishes and put them in the dishwasher, she joined her friend in the den. She pulled up a chair alongside Bev at the computer desk. “What do you think of these?” Bev asked.
She was already shopping away, and the question referred to a pair of K-Swiss women’s tennis shoes displayed on the computer screen. “Oh, those are nice!” Margot beamed. “I like the pink accents—very feminine. Let’s keep browsing though. They might have something that will match our team tennis dresses better.”
The ladies’ tennis team wore the new 'blueprint'Stella McCartney tennis dresses. The next pair of shoes Bev clicked on was made by Prince. They were blue and white Prince T22 team tennis shoes. Margot thought the blue details on the shoes would complement their blue tennis dresses, and Bev was really pleased with the information she read about the shoes’ design.
They were specifically engineered for comfort and performance while playing tennis, and they incorporated synthetic leather and airmesh technologies for superior ventilation to keep the feet cool during play. Ever the thorough shopper however, Margot wanted to keep browsing to be sure they selected the best possible shoe.
The women next looked at a pair of adidas tennis shoes that also had cutting edge styling. This shoe—the Barricade Team tennis shoe for women—used advanced technology to keep the feet cool with a mesh lining to disperse sweat and keep the skin dry.
Like the Prince tennis shoes, these shoes were designed with tennis players in mind, but they also displayed that extra bit of style. “Now, those really are divine,” Bev commented. “Aren’t they though?”
As Margot was voicing her agreement, Tammy, Margot’s seventeen year-old daughter came into the room. Tammy took one look at the two women hunched over the computer and jokingly scolded, “Oh my gosh, you two aren’t really shopping for more tennis clothes, are you?”
“You wouldn’t be so judgmental if you knew what we were shopping for,” Margot cautioned. “We were thinking of choosing a pair of shoes to go with the team’s dresses. You want new shoes, don’t you Tammy?”
Tammy was also a member of their tennis team, and—like most women—would jump at any opportunity to get a new pair of shoes. Tammy quickly pulled up another chair on the other side of Bev and said rather sheepishly, “So, what are we looking at?” Margot and Bev giggled at Tammy’s immediate turnabout, and then Bev asked, “What do you think of these, Tammy?” “Oh, rock on!” Tammy exclaimed. “Mommy, will you buy them for me?” she asked in a mock whine.
The women decided that the adidas Barricade shoes were indeed the shoes for their team, and—with each of the three taking a portion of the tennis team roster—they had collected size information for everyone on the team in just a few minutes.
They placed their order using the website’s secure connection, and the only thing left to do was wait. Within a couple of days a large box appeared on Margot’s doorstep containing new ladies’ tennis shoes for the entire team.
She called Bev right away, who rushed over to claim her pair. Once again, Margot, Bev and Tammy split up the team roster and made phone calls letting everyone know that the shoes had arrived.
Members of the team dropped by periodically throughout the day to pick up their new shoes. All the women were pleased with the selection Margot and Bev had made. Not only would the shoes enhance their comfort and performance on the court, they would look fantastic doing it.
One Women's Tennis Apparel Visitor Wrote:
Cheri, "Thank you very much for all your assistance. I purchased the dress........and my wife was thrilled. Will continue to shop at your site. A very happy customer as a result of your great attention and service", Mark Siegel