adidas, Stella and Caroline - the perfect marriage of performance, style and talent
For Caroline Wozniacki, 2009 could hardly have been better - she's continued her dramatic rise in the WTA rankings, won 3 tournaments, reached the final of the US Tennis Open, and last but certainly not least, she's become the exclusive new face of adidas by Stella McCartney women's tennis apparel.
Though it can't be argued that Maria Kirilenko didn't look fantastic in Stella's tennis clothing creations, she rarely featured in the latter rounds of tournaments, and Stella naturally wanted to maximize the public exposure to her creative genius. Denmark's Caroline Wozniacki proved to be an ideal new choice as she was already an 'adidas girl', she's now comfortably ranked in the top ten, and she has a bubbly personality every bit as engaging as her 19 year old looks.
Caroline unveiled the new collaboration at last year's US Tennis Open and showcased it right through to the final, where she was overpowered by talented comeback queen Kim Clijsters.
By the lack of availability of Caroline's Stella dress at the time, I don't think adidas were expecting quite this level of achievement so soon!
Stylish and elaborate, yet breathable and cool tennis clothing
Caroline's long term deal with adidas by Stella McCartney was exactly what she was looking for, as she's now able to benefit from adidas' renowned cutting edge tennis apparel technology and Stella's superior designer styles. Her US Open dress has the 'breathable' and cooling fabrics demanded by the top tennis players, and her Chalcedon Tennis Shoes, based on the high performance Barricade 6, have the lightweight cushioned stability required for playing tennis at the highest
level. That these shoes are manufactured with human and animal welfare as paramount considerations is another bonus.
Caroline's already had the chance to comment on what it feels like to play in the new Stella apparel, and not surprisingly she's very impressed. She said:'It's really feminine. It's really comfortable to play in. I felt a bit like a ballerina. It feels really nice'. This echoes Maria Kirilenko's sentiments when asked what it was like to be dressed by Stella in 2006. She said 'I felt so glamorous'.
Many top players choose Babolat tennis racquets and bags
Her tennis racquet and women's tennis bag are supplied by the fast-rising French based company Babolat, who supply racquets to illustrious names like Rafael Nadal and Andy Roddick in the men's game, and Dinara Safina and Agnieszka Radwanska in the women's.
Babolat formerly made only tennis strings, but lately their innovative tennis bags, racquets and apparel have been in high demand. Caroline uses the Babolat Aero Pro Drive racquet with bag to match.
The fairy tale continues.....
Caroline hails from the same town as Hans Christian Anderssen - Odense in Denmark. Her story this year has been every bit as fantastical as anything in his fairy tales, and looks set to continue that way: Her fierce determination to succeed, her mature pragmatic approach to life and her tennis, and her competent team around her should ensure more sublime tennis and dreamlike years.
